Designed and developed a custom WordPress portfolio website for an independent musician, supporting music discovery, performance promotion, and flexible commerce.

Key contributions:

• Led full creative and technical direction, including layout, visual identity, color palette, and image selection
• Designed a responsive experience focused on showcasing audio, storytelling, and upcoming performances
• Built custom templates and workflows to manage recurring performance schedules and event promotion
• Integrated media and audio playback to support streaming and listener engagement
• Implemented flexible commerce capabilities, including a lightweight e-commerce framework alongside Amazon fulfillment options
• Focused on accessibility, performance, and long-term sustainability

The platform provided a centralized digital presence that enabled the artist to promote performances, grow their audience, and support both direct and external sales channels.