Led full development of a custom WordPress platform to support scalable content, marketing automation, and improved resource discoverability. Partnered closely with brand and marketing operations teams to design structured content models and sustainable editorial workflows.

Key contributions:

• Built a custom theme and plugin architecture
• Designed structured content and custom post types for resources, training, assets, and landing pages
• Migrated resource libraries from Uberflip to WordPress, creating reusable templates and automated workflows for gated and ungated PDFs, videos, and other asset types
• Automated asset and resource page generation to streamline publishing and reduce manual effort
• Integrated marketing and sales platforms including Marketo, ChiliPiper, and Drift
• Developed advanced filtering, engagement tracking, and reporting
• Integrated Wistia video workflows
• Improved accessibility and SEO across the platform

The platform enabled the marketing team to scale content production, launch campaigns more efficiently, and support evolving personalization and automation initiatives. Jama later transitioned to a full-service agency model as part of broader organizational changes.