Designed and developed a complete brand and brochure website for a small service business in Southeast Michigan, helping establish a professional digital presence and support customer acquisition.

Key contributions:

• Led full creative and technical direction, including logo, visual identity, color palette, and design system
• Designed responsive layouts focused on clarity, trust, and conversion
• Wrote website copy and messaging aligned with the client’s target audience
• Selected and customized stock imagery to create a cohesive, approachable brand
• Converted illustrations into scalable font icons to improve performance and consistency
• Built a custom WordPress theme to enable easy content updates and long-term maintainability
• Implemented strong calls to action and contact workflows to support lead generation

The project provided the client with a scalable foundation for marketing and customer outreach, improving credibility and supporting business growth.