Lead architect and developer for the company’s global marketing platform, supporting complex content, integrations, and long-term scalability. Partner closely with design, strategy, SEO, and marketing operations teams to translate evolving business goals into accessible, high-performing digital experiences.

Key contributions:

• Architect and maintain a scalable WordPress platform supporting global marketing, content governance, and campaign execution
• Design structured content models and custom post types to enable editorial independence while maintaining brand, accessibility, and compliance standards
• Build custom themes, plugins, and integrations supporting automation, personalization, and data-driven initiatives
• Integrate CRM, marketing automation, analytics, and personalization systems through APIs and middleware
• Strengthen platform security through secure coding, dependency management, and proactive issue remediation
• Optimize performance, technical SEO, and accessibility to support global audiences and improve engagement
• Establish development, testing, and release workflows across development, staging, and production environments
• Serve as technical liaison across cross-functional teams, guiding architecture decisions and long-term platform strategy

The platform supports global marketing initiatives, enabling teams to scale content production, launch campaigns efficiently, and evolve digital strategy while maintaining security, accessibility, and long-term sustainability.

smarsh.com