Designed and developed a custom WordPress website for a local skincare and beauty business, focused on brand clarity, customer trust, and appointment-driven conversion.

Key contributions:

• Led full creative and technical direction, including logo refinement, visual identity, color palette, layout, and imagery selection
• Designed a responsive, mobile-first experience optimized for service discovery and booking
• Developed custom templates for services, pricing, and galleries to support clear customer decision-making
• Integrated booking workflows and external scheduling to streamline appointment conversion
• Built flexible content and media management tools to support ongoing updates
• Focused on accessibility and performance to improve visibility and usability

The platform provided a professional, scalable foundation that improved credibility, supported customer acquisition, and enabled the client to manage and grow their business online.

midorilashes.com