Focus Tradeshow Exhibits — Portfolio & Marketing Platform
Description
Focus Tradeshow Exhibits
In collaboration with State of Assembly
Partnered with State of Assembly to develop a custom WordPress website for Focus Tradeshow Exhibits, supporting both public portfolio content and secure client-facing materials. The platform was designed to help the marketing team showcase work, support event promotion, and manage content independently.
Key contributions:
- Built a custom WordPress theme and content architecture to support portfolio and marketing workflows
- Developed gated, password-protected portfolio experiences to securely share work with prospective clients
- Designed structured content and custom post types for exhibits, projects, and event-driven campaigns
- Created reusable landing page templates to support tradeshow and event marketing initiatives
- Focused on accessibility, performance, and long-term maintainability
- Delivered tailored documentation and training, including embedded admin guides and custom how-to videos within WordPress
The platform enabled Focus to manage and share portfolio content more efficiently while supporting both public marketing and private client engagement.