alison

Focus Tradeshow Exhibits — Portfolio & Marketing Platform

Focus Tradeshow Exhibits by State of Assembly

Description

In collaboration with State of Assembly

Partnered with State of Assembly to develop a custom WordPress website for Focus Tradeshow Exhibits, supporting both public portfolio content and secure client-facing materials. The platform was designed to help the marketing team showcase work, support event promotion, and manage content independently.

Key contributions:

  • Built a custom WordPress theme and content architecture to support portfolio and marketing workflows
  • Developed gated, password-protected portfolio experiences to securely share work with prospective clients
  • Designed structured content and custom post types for exhibits, projects, and event-driven campaigns
  • Created reusable landing page templates to support tradeshow and event marketing initiatives
  • Focused on accessibility, performance, and long-term maintainability
  • Delivered tailored documentation and training, including embedded admin guides and custom how-to videos within WordPress

The platform enabled Focus to manage and share portfolio content more efficiently while supporting both public marketing and private client engagement.